The journal
Guide
A complete breakdown of how Rolex names and numbers their watches — and what it means for value.
Investment
From signing up on a whim to wearing a Datejust 36. Alex shares his experience.
Restoration
A behind-the-scenes look at how we bring vintage Rolex watches back to life.
Behind the journal
Every article is grounded in 15+ years of hands-on experience importing, restoring and authenticating Rolex watches across European markets.
15+ years
Active in the luxury watch trade since 2009. Direct relationships with European dealers, collectors and authorised channels — every watch sourced through verified networks.
New & vintage
From brand-new 2025 references to collectible vintage pieces. Deep knowledge of every model, reference and market — so you know exactly what you are entering for.
Authenticated
Every watch passes through professional authentication: movement, case, dial and bracelet verified component by component. Only watches that meet our standard enter a draw.
The workshop
RESTORATION
Every calibre is fully disassembled, cleaned, and reassembled by hand. No shortcuts.
SOURCING
Each watch hand-picked through 15+ years of trade relationships across Europe. Rolex movements, cases and crowns verified before any draw.
QUALITY CONTROL
Pressure tested, timing regulated, cosmetic polish. Ready to wear from day one.
Official Rolex service
Every watch passes through the hands of an official Rolex service centre.
Editorial
Our journal covers everything that matters when you collect, invest in, or care for a Rolex.
How values move across references and market cycles
Movement servicing, case refinishing, and patina
Datejust, Submariner, GMT, Daytona, Daydate and more
Rolex milestones from 1905 to today
Custom dials, modifications, and market reception
Pre-1990 references and what makes them collectible
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